Chery Unveils Freelander Concept Electric Car
Chery, in partnership with Jaguar Land Rover, has unveiled the concept design of the new Freelander crossover, showcasing a futuristic electric SUV with advanced technology and a bold design language inspired by the iconic Freelander lineage.
Chery Jaguar Land Rover, a joint venture between the two automotive brands, was established to develop and produce vehicles specifically for the Chinese market. As part of this collaboration, the companies introduced the Freelander 97, a conceptual reinterpretation of the classic British SUV, now positioned under a new sub-brand.
The Freelander 97 concept is powered by an electric drivetrain, although detailed specifications of the motor have not yet been disclosed. It features a cutting-edge 800-volt electrical architecture, enabling faster charging and improved performance.

In terms of technology, the concept SUV is equipped with the advanced ADS 4.1 driver assistance system, which incorporates lidar sensors for enhanced safety and autonomous driving capabilities. It also features i-ATS all-wheel-drive technology and is powered by a high-performance Qualcomm Snapdragon 8397 processor, ensuring a seamless in-car digital experience.
The vehicle is expected to use an “off-road-ready” battery supplied by CATL, designed to deliver strong range and durability in challenging conditions. Meanwhile, the hardware and software ecosystem is supported by Huawei, highlighting a strong integration of smart mobility solutions.
Inside, the Freelander 97 concept offers a premium and futuristic cabin with a dual-tone interior and a spacious three-row seating layout. The dashboard is dominated by a large widescreen display that functions as the instrument cluster, complemented by an additional central touchscreen and a third display for rear passengers.
More details about the Freelander 97 are expected to be revealed in June 2026. Chery has also confirmed ambitious plans for the Freelander brand, aiming to launch up to six models by 2032, including both fully electric vehicles and hybrid options.
Source: rozetked.me