Lamborghini’s Dream Shattered? Customers Reject Its First Electric Supercar
Renowned Italian supercar manufacturer Lamborghini has reportedly canceled plans to produce its first fully electric car. The Lamborghini Lanzador, originally slated to be an all-electric model, will now be offered with a plug-in hybrid powertrain. The company took this decision in response to customer demand.
The Lamborghini Lanzador was first revealed as a concept in 2023. Initially, production was targeted for 2028, which was later pushed to 2029. Now, the company has clarified that the model will not be fully electric. Instead, it will combine a petrol engine with an electric motor, making it a plug-in hybrid.
Customer Preference Behind the Decision
According to CEO Stephan Winkelmann, demand for electric supercars among Lamborghini buyers is “almost zero.” Customers are deeply attached to Lamborghini’s signature engine sound, sharp throttle response, and the mechanical character of V8 and V12 engines.
Pure electric cars, he suggested, currently struggle to deliver the same emotional connection that traditional petrol supercars offer.
The CEO also indicated that heavy investment in a fully electric supercar at this stage could be financially risky. As a result, Lamborghini plans to continue focusing on combustion-engine-based performance, supported by hybrid technology.
No Full-Electric Urus Anytime Soon
Lamborghini has also made it clear that a fully electric version of its best-selling SUV, the Lamborghini Urus, is not coming in the near future. The company does not want to risk its most important volume model amid uncertain global EV demand in the super-luxury segment.
Hybrid Strategy Will Continue
Lamborghini has already moved aggressively into electrified performance with models like the Lamborghini Revuelto and the Lamborghini Temerario. The brand has confirmed it will continue expanding its hybrid lineup going forward.
While the broader auto industry is accelerating toward full electrification, Lamborghini is taking a more cautious path. For now, the iconic Italian brand believes hybrids — not pure EVs — are the right bridge between performance, emotion, and future compliance.