General Motors’ ACDelco Returns to India with Batteries and Lubricants
American automobile giant General Motors has made a comeback in the Indian market, but not as a car manufacturer. Instead, its aftermarket brand ACDelco has re-entered India through a new partnership with Assurance International Limited.
Under this partnership, ACDelco will sell automotive batteries and lubricants in the Indian market. The products will be manufactured locally, with a facility in Hisar producing batteries and engine oils designed for Indian vehicles and driving conditions.
ACDelco and Assurance International Partnership
ACDelco, the well-known aftermarket brand of General Motors, will offer batteries as well as lubricants for both two-wheelers and four-wheelers in India. These products will be introduced through a collaboration with Assurance International Limited, a leading company in India’s automotive aftermarket sector.
This partnership brings together ACDelco’s global legacy and technology with Assurance International’s local manufacturing and distribution expertise.
Local Production of Batteries and Lubricants
ACDelco has entered into a strategic licensing agreement with Assurance International Limited. As part of this arrangement, Assurance International will manufacture, market, and distribute ACDelco products across India.
To support the brand’s operations, the company has established a dedicated manufacturing facility in Hisar, Haryana. The plant will produce automotive batteries specifically for the domestic market.
In addition, an advanced blending and packaging unit has been set up to produce engine oils and other automotive fluids. These products are designed to suit Indian road conditions and driving patterns.
Looking ahead, both companies also plan to work on eco-friendly lubricants and advanced battery technologies that align with evolving vehicle technologies and environmental requirements.
Key Highlights of the Partnership
According to Rakesh Sharma, Managing Director of Assurance International Limited, the partnership represents a major step for both companies. He stated that while ACDelco brings a strong global heritage in automotive solutions, Assurance International contributes extensive manufacturing and distribution experience within India.
Mahesh Ravindran, Country Lead at Chevrolet Sales India, also expressed confidence in the collaboration. He noted that Assurance International’s deep understanding of the Indian market will help establish a strong platform for the ACDelco brand in the country.
The products will reach customers through a multi-tier distribution network that includes distributors, retailers, and automotive workshops across India.
