Triumph Achieves 100,000 Motorcycle Sales in India With Bajaj Partnership, Competing With Royal Enfield

British motorcycle brand Triumph Motorcycles has achieved a major milestone in India by selling 100,000 motorcycles in partnership with Bajaj Auto.

The strong sales performance has largely been driven by Triumph’s 400cc motorcycle lineup, including the Triumph Speed 400, Triumph Scrambler 400 X, and Triumph Thruxton. These models have gained significant popularity among Indian riders and are now giving tough competition to Royal Enfield in the mid-capacity segment.

One Lakh Units Sold in Just 2.5 Years

Bajaj Auto announced that it has sold one lakh Triumph motorcycles in India since the partnership began in the second quarter of FY2023.

Within just two and a half years, the collaboration has proven highly successful. The 400cc motorcycles developed under this partnership have contributed the most to this achievement, thanks to their modern classic design, strong performance, and competitive pricing.

Manufacturing and Distribution in India

Although Triumph has been selling premium motorcycles in India for many years, its collaboration with Bajaj Auto significantly expanded its reach.

Bajaj now manufactures Triumph motorcycles at its Pune plant and manages their distribution across India. At present, Triumph has a presence in around 200 cities with more than 230 dealerships and stores, making its motorcycles more accessible to Indian buyers.

Exported to 18 Countries

The partnership has also turned India into a global production hub for Triumph’s 400cc motorcycles. These bikes are now exported to 18 countries, including Japan, Mexico, Australia, Taiwan, and South Korea.

Commenting on the milestone, Manik Nangia said that selling 100,000 Triumph motorcycles in just two and a half years is a significant achievement, and the company is seeing strong demand for its modern classic bikes.

Popular Triumph Motorcycles in India

Here are some of the popular Triumph motorcycles currently available in the Indian market:

• Triumph Speed T4 – Starting ex-showroom price: ₹1.95 lakh

• Triumph Speed 400 – Starting ex-showroom price: ₹2.39 lakh

• Triumph Scrambler 400 X – Starting ex-showroom price: ₹2.69 lakh

• Triumph Thruxton – Starting ex-showroom price: ₹2.76 lakh

The most powerful Triumph motorcycle sold in India is the Triumph Rocket 3, which comes with a massive 2,458cc engine and has a starting ex-showroom price of ₹24.03 lakh.

Tough Competition for Royal Enfield

With the success of its affordable 400cc motorcycles, Triumph is now challenging the dominance of Royal Enfield in the mid-capacity segment. The combination of premium design, powerful performance, and competitive pricing has helped the brand attract a growing number of Indian riders.