AvtoVAZ has introduced a new ownership model with its “LADA Easy” program, allowing customers to access a Lada Vesta through a long-term subscription instead of a traditional purchase.
The program effectively operates as a fixed-cost lease, with monthly payments starting at 43,990 rubles. A limited-time promotional offer reduces the price to 39,990 rubles for customers applying between April 23 and April 30. At the time of signing, users must also provide a refundable deposit equivalent to three monthly payments.
The subscription currently applies to the Lada Vesta equipped with a 1.6-liter engine and CVT in the “Praktik” trim, though AvtoVAZ has indicated that more models will be added in the future.
One of the key advantages of the program is its all-inclusive structure. The monthly fee covers compulsory motor third-party liability insurance, comprehensive insurance, scheduled maintenance (TO-1 and TO-2), roadside assistance, seasonal tire replacement, and tire storage at an authorized dealership. This significantly simplifies the cost of ownership by bundling all essential services into a single payment.
The contract term is set at 12 months for individual customers, with an annual mileage limit of 30,000 km. At the end of the subscription period, the vehicle must be returned in standard condition, accounting for normal wear and tear, and without any structural modifications.
Additionally, the program allows up to two extra drivers to be registered for the vehicle. The entire application process is conducted online and typically takes up to two weeks for approval and vehicle delivery.
With LADA Easy, AvtoVAZ is aligning with global trends toward flexible mobility solutions, offering customers a predictable and hassle-free alternative to traditional car ownership.
