Ola Reduces Electric Bike Prices with Special Holi Offer
Ola Electric has made a big announcement ahead of the Holi festival by reducing the prices of its electric motorcycles. The company has lowered the prices of all models in the Ola Roadster range and is also offering limited-time festive benefits for buyers.
The price cut comes as the company looks to strengthen its position in the Indian electric two-wheeler market. Sales declined in February, pushing the brand out of the top five manufacturers. To regain momentum, Ola has revised the prices of its Roadster motorcycle lineup and introduced a festive offer.
Currently, Ola Electric holds around 4% market share in the Indian electric two-wheeler segment, compared to about 24% in January last year.
New Prices of Ola Roadster X
The Ola Roadster X is available with three battery configurations, and the company has reduced the prices across the lineup.
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2.5 kWh variant: ₹79,999 (ex-showroom)
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3.5 kWh variant: ₹92,999 (ex-showroom)
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4.5 kWh variant: ₹99,999 (ex-showroom)
Updated Price of Ola Roadster X+
The company has also revised prices for the more premium Ola Roadster X+ model, which offers additional features and a larger battery pack.
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4.5 kWh variant: ₹1.09 lakh (ex-showroom)
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9.1 kWh variant: ₹1.89 lakh (ex-showroom)
According to the company, the price reduction aims to make electric motorcycles more accessible to a wider range of buyers.
Limited-Time Holi Offer
As part of its festive campaign, Ola Electric has announced a limited-time Holi offer. During this period, customers will be able to purchase these electric motorcycles at special prices. The company is also offering an extended warranty on the Ola S1 electric scooter.
Original Launch Price
It is worth noting that the Ola Roadster X was launched last year with a starting price of ₹99,999 (ex-showroom). Meanwhile, the Roadster X+ was introduced at a starting price of ₹1.29 lakh (ex-showroom).
Why Did Ola Reduce Prices?
The price cut appears to be part of Ola’s strategy to regain its position in the rapidly growing Indian electric vehicle market. At one point, the company dominated the segment and challenged established players. However, in February 2026, Ola sold only 3,968 vehicles, causing it to drop to sixth place in market share rankings.
By lowering prices and introducing festive offers, the company aims to attract more customers and boost sales in the coming months.